In an overcowded market you need to be able to stand out from the crowd. This is particularly true for new businesses and those offering specialised goods and services in a niche. Nobody wants to be just another business that sinks in a saturated market because you look no different to the competition. You need to think creatively if you want to be noticed. In today’s blog we look at some ideas of how you can go about that using creative marketing.
Get radically creative
Its not just about having the odd creative idea. If you want your marketing to give you the edge on the competion you need to nurture a culture of creative thinking. The odd creative idea might help out but if you want to do this right you need to reconsider everything from the logo to the strategy. Taking the approach that traditional marketing needs to be re-imagined would encourage some really interesting ‘blue sky’ thinking. You could create the new and exciting and cement your uniqueness in an otherwise crowded field.
Make it personal
Get involved in the community. Participate in local events and support charities. This will help you build relationships with potential customers.
Consider sponsoring a local cause or sports person. The newpaper inches such actions would give you are worth far more than conventional advertising. More importantly, the reputational advantage would be priceless.
Try new things
Don’t be afraid to try new things. Old marketing ideas might be more effective if you introduce your own twist. For instance if you introduce humour, tie an activity in with a fun event like a festival or deliver the message in an interesting and memorable way.
By thinking outside the box, you can come up with new and innovative ways to market your company and it might just give your business the edge it needs to succeed.
Content marketing
Publish useful, relevant, and engaging content on your website and blog. This will help you attract new customers and build relationships with them. Providing the content is of a good quality it will also provide your customers with a reason to come back.
Giveaways are also useful here, such as ebooks or cheatsheets. They are a reason for someone to come to your website and are great for collecting email addresses that can be used for leads.
Use social media to your advantage
Create a strong social media presence. Use social media to share your company’s story, connect with customers, and build relationships. Make your posts different, engaging and sharable and they might just go viral.
Instagram has over 1 billion monthly active users, making it one of the most popular social media platforms. Facebook has a user base of over 2 billion and as of 2021 there were 4.48 billion active users of social media worldwide.
You would select the social media platforms that service your target market and depending on the demographic you’re looking to communicate with, you might use giveaways, games, quizes or competitions to generate leads and build your email lists.
Get buzzy
Create a story that will generate a buzz. For instance a baker who specialises in designing cakes might design something unusual for a children’s festival such as a dolls house with all the furniture and people made out of beautifully decorated cake. Make sure you notify the media beforehand. Your efforts might not make the national press but local media would likely take an interest.
Use technology to your advantage
Make use of video marketing. Video can be a very effective way to market your business. It can help you connect with customers and showcase your products and services.
Video testimonials can be uploaded to your YouTube channel and shared across other social media. Nothing sells better than word of mouth referrals so take advantage of any opportunity to collect customer feedback via video testimonials.
Make it Scannable
QR codes can be used in all sorts of ways. For instance you might use a QR code to reveal information that could send a potential customer on a journey. They can be used to link to your website and eventually capture leads or to create a sms text message.
And finally…..
Whatever creative marketing ideas you come up with and however you decide to build your strategy be sure to stay ahead of the curve. Consider trends, never stand still and remember, there are always new and innovative ways to market your business.