Anyone who has run a business before will tell you to expect the unexpected. It might be a downturn in the economy, new competition in the market or some news item that discredits a component of your product or a…
With the rise of online marketplaces and digital platforms, eBooks have become a popular way to offer insights and knowledge to customers. They provide an affordable and effective way to educate and engage with your audience, while also generating leads,…
Entrepreneurs begin their business journey with a fresh idea. This is usually something for which there is a demand that the market isn’t addressing and for which they believe they have the answer. The business idea is researched, tested and…
Small business owners are well aware of the demands on their time. Feeling like there just aren’t enough hours in the day while juggling multiple tasks. And when ready to grow, the workload can ratchet up until you are in…
As a sole trader it can feel like you’re juggling a million different tasks at once. Traditional and digital marketing, SEO, sales, bookkeeping, networking, admin and then, when you get the chance, delivering your service or producing your product. Many…
According to Fundsquire approximately 20% of businesses fail within the first year. Many entrepreneurs will go on to run successful businesses having learnt the mistakes of their first venture. However, the cost of the lesson can be heavy, both emotionally…
Start-up costs and cash flow are an ongoing concern for small business owners. The ability to control the overheads will have an impact on whether your business succeeds or fails. Given this, any opportunity to alleviate pressure on the finances…
Whether you want to launch a product, raise awareness of your brand, attract new customers or keep current customers up to date, you need a good email campaign. Emails have been around for several decades now and despite being the…
Whether its industry specific, for training and awareness or for any other reason, setting up and hosting a successful event takes time and planning. An event might be held in house, at an external venue or online and the flexibility…
Virtual offices have been around for a while. Ever since the 1970s, when a rented address provided credibility and access to resources, virtual offices have facilitated the success of start up businesses. Today virtual offices have grown in popularity. As…